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Urban Outfitters: 'We Understand How Our Sincerity May Be Questioned'

NEW YORK (CNNMoney) — After coming under fire on social media, Urban Outfitters has apologized for selling a “vintage” Kent State sweatshirt that many found highly offensive. The $129 sweatshirt has been removed from 

It is tempting to chalk up such poor taste to generational amnesia: That it has been so long since the National Guard opened fire on peaceful student protesters at the Ohio university in 1970, killing four of them, that no one at Urban Outfitters

Urban Outfitters prompted some Twitter outrage. "Just bought a bunch of stuff from Urban Outfitters yesterday. Contemplating returning it all after this disgusting sweatshirt situation," tweeted Jenna Wright. Rob Peterson added, "Hey @UrbanOutfitters

Urban Outfitters produced a “Vintage Kent State sweatshirt” — complete with simulated blood spatter — in a tasteless homage to the 1970 killings of four anti-war demonstrators on the Ohio campus. The $129 light red pullover is embossed with a Kent

Urban Outfitters prompted some Twitter outrage. "Just bought a bunch of stuff from Urban Outfitters yesterday. Contemplating returning it all after this disgusting sweatshirt situation," tweeted Jenna Wright. Rob Peterson added, "Hey @UrbanOutfitters

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